Sony
Sony is aggressively deploying AI, not genAI
Sony has announced its company-wide approach to leveraging all forms of AI.
Sony
Sony has announced its company-wide approach to leveraging all forms of AI.
Backlash
Do gamers want better games or purer games?
NSFW
One of the most consequential effects of generative AI is not simply that it makes existing entertainment cheaper to produce. It's that it expands who gets to make interactive entertainment. And when that happens, it often creates new forms of entertainment rather than just more efficient versions of
Strauss Zelnick
With GTA VI anticipation at an all-time-high, Take-Two's CEO is avoiding loose lips.
Roblox
Roblox has announced Roblox Reality, which hopes to leverage Video World Models and edge data centers to deliver narrative-driven, photorealistic masterpieces.
EVE Online
Google DeepMind has partnered with EVE Online to build training environments for the next generation of AI agents.
Unity
After several false starts, it looks like Unity is finally riding the AI wave.
Xbox
New Xbox CEO Asha Sharma is killing Copilot, not AI.
Randy Pitchford
Randy Pitchford is a professional magician. He deceives for fun.
Investing
Roblox because it's embracing AI. Nintendo because it's not.
Of all the ways generative AI could reshape game development, voice audio may be the most immediately useful, and the most explosive. In-game speech sits in a strange middle ground. It is both a hardcore production process and a live performance. A battle bark, shopkeeper greeting, quest reminder or
Opinion
Ironically, given this is all about intelligence, the games industry's argument about generative AI has become oddly stupid. On one side are the evangelists, who treat every new model demo as proof that production costs are about to collapse and creativity is about to explode. On the other